Virsa
Year
'24
Client
Chitkara University
Service
Brand Identity
Virsa is the visual identity for Chitkara University's annual heritage festival, celebrating Punjab's culture through a contemporary and cohesive brand system across physical and digital touchpoints.
© Virsa
Brief
Design a contemporary visual identity for Chitkara University's annual heritage festival that celebrates Punjab's culture while creating a cohesive and engaging experience across every festival touchpoint.
Challenge
Create a modern yet culturally authentic identity system that unifies diverse festival activities while appealing to a young audience across print, environmental, and digital applications.